The Benefit of Knowing Your Customer
Tue, Feb 10
|New College Institute
Great businesses are built from the customer’s point of view!


Time & Location
Feb 10, 2026, 5:30 PM – 7:00 PM
New College Institute , 191 Fayette St, Martinsville, VA 24112, USA
About the Event
This interactive workshop helps entrepreneurs gain clarity around who their customers are, why they choose their business, and how to clearly communicate the value they provide.
Participants will learn how to identify their ideal customer, understand whether they are solving a problem or offering a better option, and view their business from the customer’s perspective.
Attendees will leave with a clear, confident pitch statement that explains their value proposition and resonates with their clientele.
Ideal for business owners, managers, and entrepreneurs at any stage.