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The Benefit of Knowing Your Customer

Tue, Feb 10

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New College Institute

Great businesses are built from the customer’s point of view!

The Benefit of Knowing Your Customer
The Benefit of Knowing Your Customer

Time & Location

Feb 10, 2026, 5:30 PM – 7:00 PM

New College Institute , 191 Fayette St, Martinsville, VA 24112, USA

About the Event

This interactive workshop helps entrepreneurs gain clarity around who their customers are, why they choose their business, and how to clearly communicate the value they provide.

Participants will learn how to identify their ideal customer, understand whether they are solving a problem or offering a better option, and view their business from the customer’s perspective.


Attendees will leave with a clear, confident pitch statement that explains their value proposition and resonates with their clientele.


Ideal for business owners, managers, and entrepreneurs at any stage.

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Minority Business Consortium

We are a non-profit organization dedicated to empowering, supporting, and connecting minority owned businesses to resources, partnerships, and opportunities that foster equitable economic growth in Martinsville, VA and Henry County.

Email: info@ourmbc.org

Phone: 276-403-5632

Address: 191 Fayette St. Martinsville VA 24112

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